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Innovation and culture at the Saloni 2013

9 April, 2013
The Saloni will be back, breathing new life into the Milan Fairgrounds, Rho from Tuesday 9th to Sunday 14th April. The motto for this 52nd edition is innovation: thousands of home furnishing, lighting and office products will be showcased for the very first time.

Over 2,500 exhibitors ranged on 204,850 square metres will take part in the 52nd edition of the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, the biennial Euroluce and SaloneUfficio exhibitions, and SaloneSatellite.

The Saloni 2013, open to sectorial operators from 9.30am to 6.30pm each day and to the public on Saturday and Sunday, is the acknowledged exclusive showcase for the latest in furnishing, lighting and office furniture, with a vast panoply of top quality products responding to the ever-increasing interest in the Saloni shown by operators, journalists and members of the public. The Saloni is the only trade fair that attracts over 300,000 visitors, from 160 different countries.

The Salone Internazionale del Mobile and the International Furnishing Accessories Exhibition with their 1,440 exhibitors are split into 3 different style types, justifying for a third time the wisdom of assigning a single building to the Modern section on functional grounds. Thus Modern will be in pavilions 14 and 18, directly adjacent to the Design and Classic sections, making up a logical and user-friendly visitor route.

The two annual exhibitions are flanked by the biennial Euroluce, the International Lighting Exhibition, now in its 27th edition, and SaloneUfficio, the International Workspace Exhibition, now in its 16th year. This is the second time Euroluce and SaloneUfficio have been held at the same time, proof of the powerful synergy between the lighting and office sectors. The exhibitions are strategically placed taking up an overall area of 49,750 square metres.

The 479 exhibitors from the lighting world will be showcasing extremely high-profile goods, proof of Euroluce’s ability to bring technical and formal innovation together with quality and creativity.

SaloneUfficio’s 106 exhibitors will showcase the latest in office furnishings, as well as furnishing ideas for banks, insurance companies, post offices, public and community spaces. The wide range of solutions will also cover wall and ceiling noise insulation, floors and coverings, lighting systems and accessories, audio/video and communication technologies.

The 16th edition of the platform for designers under 35, SaloneSatellite, bringing together 700 young exhibitors in pavilions 22-24, is geared to the theme “Design & Craftsmanship: Together for Industry”. As always, the event provides visibility and networking opportunities for emerging young designers. Two venerable artisans from Cantù, a master glassmaker former SaloneSatellite participant, and a technician from a digital lab will alternate demonstrations in the four Workshops – Wood, Metal, Glass and Digital – interacting with the public and inviting them to provide ideas to realize on site. To the theme “Design & Craftsmanship: Together for Industry” are also dedicated the “Design Talks” moderated by Gianluigi Ricuperati.

This year too there will be a competition for the three best prototypes conceived and showcased within the framework of this edition’s biennial exhibitions.

The office provides the theme for the main Saloni 2013 event with an installation specially conceived by the French architect and Pritzker Prize 2008 winner Jean Nouvel, set out over 1,200 square metres inside pavilion 24. “Project: office for living,” consists of five unusual work situations developing the main strands of his vision of the workspace. Conviviality, pleasure and fun, with offices opening onto both the outside and inside of buildings, contrasting with the enclosed spaces and serial repetitiveness so often characteristic of offices and their totalitarian nature.

The Saloni are taking on an increasingly virtual persona and consolidating their presence on the social networks and on the web. As well as their blog, official Facebook and Twitter pages, dedicated YouTube channel and Flickr gallery, the Saloni will be boosting their professional profile on Linkedin and posting a profile on Pinterest, a social network dedicated to quality images. An updated Saloni 2013 smartphone App, geared to improving the exhibitor and visitor trade fair experience is available for download on iPhone, iPad and Android devices.

Another new twist is being introduced this year for the first time in Cosmit’s history by the arrangement between Cosmit and the City of Milan’s Department of Culture, Fashion and Design, giving free public access to all the city museums from 7th to 14th April. Visitors to the Saloni, tourists and the people of Milan will have free entry to the Museo del Novecento (Museum of 20th Century Art), the Museo Archeologico (Archaeological Museum), the Museo di Storia Naturale (Natural History Museum), the Museo del Castello Sforzesco (Castello Sforzesco Museum), the Museo del Palazzo Morando (Palazzo Morando Museum), the Acquario Civico (Aquarium), the Galleria d’Arte Moderna (Gallery of Modern Art) and the Museo del Risorgimento (Museum of the Risorgimento).

Source: http://www.cosmit.it/en/salone_internazionale_del_mobile

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